About
Exploring the space in between.
A collection of creative works, experiments, and collaborative projects.
This is where ideas find form and expression.
Negative is a project dedicated to exploring creativity not from what is present, but from the space left for interpretation. The work spans multiple mediums, from digital art and photography to videography and writing, all united by a single purpose: to find beauty in the negative space.
Works
Art Direction
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Creative Production
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Photography
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Visual Storytelling
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Questions & Answers
What services do you offer?
Art Direction → shaping the creative concept, mood, and visual identity of projects.
Creative Production → managing all logistics, resources, and execution to bring concepts to life.
Photography → capturing compelling, high-quality visuals that embody the story and vision.
Visual Storytelling → weaving images and ideas into cohesive narratives for brands, campaigns, and editorials.
How do you approach a new project
Every project is approached as a careful balance of strategy, creativity, and execution, ensuring that the process is guided by both structure and imagination. In this way, the story is shaped to feel authentic, designed to leave an impact, and crafted to remain visually strong from concept to completion.
What are your projects timeline?
Project timelines vary depending on the scope, but they are always structured to move smoothly from concept to delivery. Typically, a project is divided into four phases:
Discovery & Concept (1–2 weeks) – research, idea development, and moodboarding.
Pre-Production (1–2 weeks) – planning, casting, scheduling, and logistics.
Execution (1–5 days) – photography, direction, and on-set production.
Post-Production & Delivery (1–3 weeks) – editing, retouching, and final asset preparation.
Smaller projects can be completed in a matter of days, while larger campaigns may require several weeks or even months. Timelines are always adapted to the project’s complexity, the client’s needs, and the creative process required to achieve the best outcome.
How much do your services cost?
The cost of services depends on the scope, scale, and needs of each project. Factors such as the level of art direction, size of the production team, shooting days, and post-production requirements all influence the final price.
Rather than a flat rate, projects are priced after an initial consultation, ensuring that the budget is aligned with the client’s goals and the level of creativity and execution required. Some projects may be structured as day rates (for photography or direction), while larger campaigns are often quoted as package fees that cover concept, production, and delivery.
What projects you work with?
Fashion campaigns & lookbooks – shaping the concept, directing the shoot, and producing impactful visuals.
Brand editorials – storytelling through images that communicate a brand’s identity and values.
Creative content for social & digital – tailored photography and narratives for online platforms.
Collaborative artistic projects – experimental or conceptual work across photography, design, and mixed media.
Events & launches – capturing stories that highlight experiences and translate them into visual form.
Each project is approached as an opportunity to build a narrative — whether it’s for a brand, a publication, or an independent creative vision.